Best Performance Marketing Agencies in Europe
Performance marketing is a type of digital marketing in which individuals or brands, known as advertisers, pay users to take specific actions. These actions include clicks, leads, and sales. Unlike traditional marketing, where advertisers pay for exposure or reach, digital performance marketing only pays when the advertisement’s outcome is achieved. Performance marketing is a game…
12 Innovative Luxury Real Estate Marketing Ideas
The luxury market in real estate targets a whole different market than traditional real estate. High-net-worth individuals take good care to choose real estate brands positioned to specifically cater to their specific needs. This means both your online presence and in-person, has to resonate with their luxury lifestyle expectations. The same goes with luxury listings…
Guide: How to Deal with a Google Core Algorithm Update
Google’s neweste update is going to be massive, read their announcement here, and as usually, SEOs of all industries and sizes are going to freak out. Avoid the tsunami of misinformation, let’s go down some more practical advice on how to deal with a Google Core Algorithm Update. Here is a step-by-step guide on how…
What is Attraction Marketing?
Attraction marketing is a modern marketing strategy that emphasizes building connections with potential customers by offering value and engaging content before promoting a product or service. It revolves around attracting prospects through compelling storytelling, personal branding, and showcasing the benefits of a product in a way that resonates emotionally. A fresh but proven approach, it…
How to Plan A Recession Marketing Strategy?
Earlier this year, I started studying about recession-proof marketing strategies, and what has historically worked over the years. My plan was to write a complete guide on the topic. The topic was bigger than I initially thought and didn’t end up finishing the guide. Luckily, I did not need to worry about a recession in…
Tier 1 Countries
When budgeting for ad campaigns for international businesses, advertisers tend to prioritize their spending to Tier 1 countries. These are the most valuable countries due to their high purchasing power, and similar characteristics. By advertising to high-tier countries, you are paying more per click but expect to also earn more back, compared to tier 2…